Good nutrition has the power to
transform lives.
We didn’t set out to make a blender. We set out to change the way people eat – one nutritious drink at a time. That idea started in a California kitchen in 2003. It now reaches over 100 million people in more than 100 countries.
100M+
Customers
Worldwide
100+
Countries
Reached
20+
Years of
Innovation
Mission
Why we exist
To inspire and enable transformational nutrition for people all around the world — simply, quickly, and without compromise.
We believe everyone deserves access to fresh, nourishing food, and that the biggest barrier isn’t motivation – it’s friction. Too much prep. Too much cleanup. Too much complexity. Our products are designed to streamline it all, making it as easy as possible to make homemade food from real ingredients. In other words, we offer maximum nutrition with minimal effort, so you can spend less time prepping and cleaning, and more time enjoying every delicious moment.
Simple by design.
Streamlined product design, intuitive operation, convenient accessories, and effortless cleanup – because good habits stick when they’re easy.
Everyday wellness.
We believe good food is essential to personal wellness and enjoying it should be easy enough to do every day. Whether it’s a superfood smoothie or a decadent bowl of homemade ice cream, our products let you create real food from real ingredients with minimal time, effort, and fuss.
Made for real life.
Whether you’re meal prepping for the busy week ahead, multitasking while making homemade baby food, or whipping up a protein shake on the go, our product lineup offers solutions for a myriad of lifestyles and personal preferences.
Sustenance and support.
The story doesn’t end when you take one of our products home. We also offer a whole ecosystem of delicious recipes, nutrition articles, practical tips and tricks, and product hacks to make the most of your nutribullet® at our content hub, nourish by nutribullet™.